Family owned and operated business.
Named after our late grandparents John Rose and Josepha Fontes, both immigrants from Cabo Verde. Our fragrance franchise Rose & Fontes, LLC is run by their grand and great-grandchildren.
Our “Grassroots Initiative” concept helps put money back into local Black owned/Cape Verdean owned businesses. From our staff to our media team to our buyers and marketing partners in the U.S. & Cabo Verde, everyone benefits from the “Grassroots Initiative”.